CEO Dish Soap Packaging

This is a concept that was created at the British Higher School of Art and Design. The task was to develop a package design for a dishwashing detergent. As the target audience, we chose a young woman, pedantic and seeking comfort. We created a package for her with a new principle of applying detergent to the sponge, which makes washing up much easier. The product name CEO can be decrypted as Chief Executive Officer, but in this case, the acronym means Clean Easy Optimizer. The product line consists of 4 flavors — Neutral, Aloe, Honey, and Dog-rose. As one can see, the shape of the package is also different from the usual shape of a detergent bottle. Under the cover are located the sponge and button-dispenser. 

Deliverables:
Packaging, Communications, Branding

Team:
Tutor—Leonid Slavin
Designers Team—Roman Vlasov, Vi Kaplina, Masha Solyankina, Nikita Petrov

Awards:
Bronze Pentawards

Publications:
TASCHEN The Package Design Book 3
DIELINE
PACKAGING OF THE WORLD